The Secret Ingredient to Memorable Charcuterie
Memorable charcuterie? Why not delicious? After all, charcuterie is about tasting great, right?
Well sure, that's a big part of it, but then why not just order pizza? Sounds like a lot less work to me.
Because charcuterie is also about the conversations that spring up around the board.
The beautiful presentation of interesting foods you never think to buy but always enjoy eating.
An opportunity to taste something new or share one of your favorites with friends and family.
It's a delicious home base to return to whenever conversation gets awkward
Or when you see that THEY were invited.
At the very least, it's a really delicious adult Lunchable.
Ok, but how do you make it memorable?
You need something people don't know about.
Maybe something that's hard for them to get their hands on.
An ingredient with a treasured backstory
One you can re-read a couple times before company comes over so you can seem "off the cuff".
Ok, I'll stop burying the lead. We sell exactly those ingredients.
We love it, and we want you to love it too.
It's gotten me (the copywriter) out of more than one socially awkward jam.
And yes, part of me said that because we sell jam and I wanted to be clever.
But with no punchline coming to mind, let me add that we also sell olive oil.
It comes from Croatia, you can only get it through us, and it's every bit as good as the reviews say.
And if you want to impress your friends, there's more than enough info here to memorize: https://www.drusktradingcompany.com/pages/about-us
Or just take a look below.
Still want that story you can tell your friends? Well we've got a good one.
Croatia is known for its figs and olive oil, which have been used by Michelin starred restaurants for decades. In the early 90s, Croatia transitioned to a full market economy after over 50 years of socialism.
This transition allowed Croatia to start selling its gourmet foods to the rest of the world, but they struggled to adapt to this new type of economy.
Drusk Trading Company, through its understanding of Croatian language and culture, brought these delicious products to the American market.
While we hope these products will one day be on tables across the country, for now they are still charcuterie's best kept secret.
Need some more selling points? Go ahead, print these out. People still have printers, right?
When was the last time you wanted a ride halfway to the airport? Or got excited when the waiter brought out half your food?
So, why would you be excited to give your guests the supermarket fig jam that only contains 50% fig? Troglava fig jam is the real deal with almost no additives. Just traditionally-made jam with figs from one of Croatia's most heralded, small, organic orchards (pause for oohs and ahhs).
And don't get me started on the olive oil. It's won enough awards to make its parents proud (if it had any). Made on organic Chiavalon orchards that would make your doctor happy and with a taste that will ruin other olive oils for you.